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Poco Electro

+44 (0)1276 450 220



Client & Project

Glenfiddich, a renowned Speyside single malt whisky crafted by William Grant and Sons, holds a significant place in the world of Scotch whisky. Named after the Scottish Gaelic term for "valley of the deer," Glenfiddich boasts a rich heritage dating back to its establishment in 1886 by William Grant in Dufftown, Scotland.

Over the years, the distillery has been a pioneer in the industry, introducing innovations such as expanding production during the 1920s USA prohibition and spearheading marketing strategies that birthed the modern single malt whisky category. With its iconic triangular bottle and commitment to luxury packaging, Glenfiddich has cemented its status as a premium brand in the global whisky market.


Branded Video Box

As the world's best-selling single malt whisky, Glenfiddich commands roughly 35% of sales and holds the distinction of being the most awarded single malt whisky globally. With such prestige comes a dedication to excellence in every aspect of presentation, including packaging. When tasked with creating a video presentation box to showcase a £25,000 bottle of their whisky, Glenfiddich collaborated closely with a design team to ensure the final product exuded luxury and sophistication.

The resulting video box features a soft touch exterior with a spot UV gloss finish, housing a captivating 10-inch HD IPS screen that displays the brand's passionate video detailing their new 50-year-aged whisky.

Custom Interior

Beyond its stunning exterior, the video box is meticulously crafted to protect the precious contents within. A custom foam fitment, adorned with a dark grey silk cover, securely holds the £25,000 bottle of whisky, two crystal glasses, and a platinum whisky pipette.

This ensures that even if the box were to encounter any mishaps during transport or handling, the valuable contents remain intact and unharmed. With its seamless blend of minimalist design and cutting-edge technology, the Glenfiddich video box serves as a testament to the brand's unwavering commitment to luxury and innovation in both its products and packaging.



In conclusion, Glenfiddich's journey from its start in 1886 to becoming a global whisky icon shows its commitment to innovation and quality. Their carefully designed video box demonstrates their dedication to luxurious and innovative whisky packaging.


For more information on our video boxes, contact us today on 01276 450220 or email sales@magellanworld.com.

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