Influencer Video Boxes: Magellans work with Oh Polly x Emily Faye Miller

Over the past few years, the use of influencer video boxes has skyrocketed, keeping pace with the growth of social media and the digital landscape. As influencers increase their followings and gain trust and admiration from their audiences, influencer packaging has revealed to be an exceptionally effective marketing strategy for brands. This approach provides the opportunities to promote product launches on a wide scale, utilising influencers maximum exposure.

In this post, we're excited to discuss our partnership with Oh Polly and Emily Faye Miller, sharing the insights and end result from this collaboration.

About Oh Polly -

Oh Polly, founded in 2015, has thrived with continuous growth and remarkable success. They produce a wide range of clothing items such as gorgeous dresses, going out tops and the comfiest basics; a key contributor to their achievements is their commitment to delivering the highest quality products. Not to mention their exceptional customer service.  Additionally, Oh Polly's collaborations with influencers have resulted in captivating collections. 

The Brief - 

Oh Polly approached us with an exciting project to create luxury influencer packaging for their latest but most stunning collection, featuring Emily Faye Miller from Netflix's 'Too Hot To Handle.' The goal was to effectively promote their product launch and leave a lasting impression on influencers. To achieve this, we proposed the idea of luxury influencer boxes, offering a powerful and memorable experience for the recipients. To help the process, we also took care of packing and shipping the luxury video boxes, saving Oh Polly time and hassle. Once approved by Oh Polly, the boxes were ready to be presented to the influencers.

What We Achieved: The End Result -

• The influencer boxes featuring Emily Faye Miller are now complete with a vibrant lime green colour, achieved through full CMYK print. To elevate their look, the boxes have been coated with matte lamination; creating a smooth and elegant texture. The result is a visually stunning and sophisticated packaging solution.
• As part of the influencer boxes, we incorporated a 7-inch HD screen on the interior which displays a short video featuring some of the elegant designs; created by Emily Faye Miller. This addition provides an engaging way to present the latest collection and straight away grabs the attention of the recipient, leaving a memorable first impression.
• The best option for the Emily Faye Miller influencer boxes were to be created as three-board presentation boxes; with 3mm thickness for durability. The internal dimensions, 280mm in length, 250mm in thickness and 100mm in height, were chosen to hold and protect the collections pieces that were being sent out. Resulting in a seamless and elegant packaging for Oh Polly's collaboration.
• Finally, to complement the design and enhance the functionality, the boxes were adorned with a silk black ribbon. This elegant addition not only added a touch of luxury but also served the practical purpose of supporting the video screen when the box was opened and showcasing the collection.

To summarise, these flawless boxes served as a captivating platform to share and raise awareness about the launch of their latest collection with Brit Manuela. With their exceptional design and attention to detail, these luxury influencer boxes left a lasting impression, successfully promoting Bo and Tee and generating significant levels of awareness about the collaboration.

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